Controversies surround the proper toasting technique. I prefer the perfect golden melting perfection achieved through careful patient toasting. Then there are those philistines who like to immolate their marshmallow into a flaming sugar inferno, which not only tastes burnt but causes cancer. Seriously.
I bought s'more makings for our family gathering last week and we enjoyed watching three 20-somethings turn into 11-yr-olds again along with the actual 11 yr-old in attendance. My cousin Rafe had the toasting technique down - I was quite impressed.
I also learned that it's really hard to shoot a pure white object next to a pure black object with a point-n-shoot camera.